Crypto popularization – For some time now, the Mastercard company has stood out in the crypto sphere. The payment card giant is on the strength of a recent ambitious partnership with the start-up Edge. The goal? Offer an anonymous Mastercard. From now on, the juggernaut of the CB attacks the NFT. He even threatens cryptocurrencies by proposing a revolution in the blockchain environment: buy your NFTs just with a Mastercard.
NFT marketplaces partner with Mastercard
Many employees are therefore joining forces with Mastercard to offer a new NFT payment service. Therefore, it would be a question of opening up to the market non-fungible tokens. A veritable goose that lays the golden eggs, these have generated more than 25 billion in sales in 2021. The lucky winners for this collaboration are:
- Immutable X;
- Candy Digital;
- The Sandbox;
“During the past year, we have innovated to materialize our desires for development. (…) we are pleased to announce that we are working on enabling NFT trading with Immutable X, Candy Digital, The Sandbox, Mintable, Spring, Nifty Gateway, and Web3 infrastructure provider MoonPay. »
This announcement published in a blog post on June 09 is written by Raj Dhamodharan, the company’s executive vice president. The manager wants to develop his ambitions. However, this conquest of the web3 market will not be achieved by turning its back on cryptocurrencies:
“Overall, these integrations are designed to make crypto more accessible and help the NFT ecosystem continue to grow, innovate, and attract new fans. »
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NFTs: an opportunity for everyone
The interests of these collaborations are numerous. Marketplaces can develop their offer and conquer a larger audience. NFT creators will be able to take advantage of Mastercard’s 3 billion users worldwide.
This decision is also motivated by the results of a recent survey conducted by the company among 35,000 people in 40 countries. She reveals that 45% of respondents have purchased a non-fungible token (NFT) or are considering doing so. 50% of respondents also want more flexibility in payment methods with the acceptance of certain cryptocurrencies.
“These latest efforts aim to leverage the huge potential of the NFT market, expand payment choices for consumers (…). We look forward to continuing our work with all of these companies to make this market even more welcoming, accessible and easy. »
Facilitate access to blockchain and web 3
Buying these valuable coded and tamper-proof images is not necessarily an easy task. You must have a wallet (wallet) MetaMask. Depending on the chosen marketplace (OpenSea, Rarible, Immutable X etc.) funds must be transferred from one blockchain to another as well as the network costs that accompany this manipulation. Mastercard therefore intends to change the procedure by simplifying this process. The purchasing process is therefore facilitated, secure and optimized:
“We are working with these companies to enable people to use their Mastercard cards for NFT purchases, whether on one of these companies’ marketplaces or using their crypto services. »
Mastercard is not at its first attempt. The company has already done the tests with Coinbase to implement card payments on its NFT platform, and has a large number of collaborations with start-ups from the blockchain community. Well established, the payment card giant therefore continues his epic web3.
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